Organic Foods

MINNEAPOLIS, MN -- (Marketwire) -- 05/29/09 -- Award-winning Intelligent Nutrients, created by Aveda founder and respected environmentalist Horst M. Rechelbacher, is delighted to announce its launch on ShopNBC. Debuting at 9:00 am CDT on the 29th of May, the show series "Intelligent Nutrients on ShopNBC" heralds a new era for the premium lifestyle shopping network as Intelligent Nutrients opens its doors for viewers to an organic way of thinking with its innovative health and beauty range.

Intelligent Nutrients was described as one of the "Breakthrough Products of the Year" by Women's Wear Daily publication and received their highly prestigious Beauty Biz Award 2008. Intelligent Nutrients is currently available at Barneys in New York and selected stores throughout America. The range will be available exclusively to viewers of ShopNBC, ensuring the accessibility of Intelligent Nutrients to customers across the United States from the comfort of their home. Intelligent Nutrients on ShopNBC will endeavor to recreate the Intelligent Nutrients lifestyle brand live on the ShopNBC network. Hosts from ShopNBC and special on-air guest and Intelligent Nutrients brand advocate Christin Ament, who was personally chosen and trained by Horst M. Rechelbacher to carry his mission and vision to the general public, will welcome viewers and bring them behind the scenes in an educational way, explaining the benefits of organic beauty.

As part of Intelligent Nutrients mission of being certified organic, produced with 100% renewable energy, and fully committed to not testing its products on animals, portions of the ShopNBC set will consist of recycled materials along with organic seeds that are used in the range. The Intelligent Nutrients collection includes certified organic aromatics, certified organic scalp and hair care, certified organic hair styling, body cleanser, certified organic Lip Delivery Nutrition, and at the heart of the line -- Intellimune® -- an internal/external certified organic super-antioxidant seed oil blend and tablets. "Intelligent Nutrients feels so strongly about Intellimune® that this powerful antioxidant blend has been added into every skin, hair and body product," adds Rechelbacher.

Rechelbacher explains the reasons behind launching on ShopNBC: "Intelligent Nutrients is a lifestyle concept with a range of products made with certified organic, food grade, and non-toxic ingredients. ShopNBC has a wonderful team of experts who love our products. Through the power of television marketing, ShopNBC allows us to thoroughly deliver our message through education and share our story of how we developed and manufactured our certified organic anti-aging products to their strong viewership. It is a testament to their commitment to deliver only the best products to their customers."

Kris Kulesza, ShopNBC's Chief Merchant, said: "Intelligent Nutrients is a quintessential lifestyle brand -- a brilliant combination of avant garde yet classical in its own right. This blend of traditional and progressive is a perfect fit for the premium products that are showcased on ShopNBC. As we continue to develop our health and beauty business, positioning ShopNBC as an authority and destination in this category, we look forward to leveraging this wonderful relationship with Intelligent Nutrients over the long-term as one of our key brands."

Donna Tarantino, ShopNBC beauty spokesperson, added, "Through Intelligent Nutrients, Horst has once again proven himself a pioneer. He has succeeded in merging food, science and cosmetic chemistry to create a new paradigm in beauty. With Intelligent Nutrients leading the market in organic beauty, it's a timely story that needs to be told in a format that is demonstrative and educational. We are thrilled to bring this next generation of organic beauty to our loyal viewers."

The top five featured products on ShopNBC have been carefully selected to nourish the mind, body and soul, from the inside out.

-- The nutraceutical supplements, Intellimune® Oil and Tablets (C72200, C72201), add the benefits of seed nutrition to modern diets that are often lacking in fruit, vegetables and herbs. A single measure of Intellimune delivers the antioxidant equivalent of eating nearly one pound of the super fruits used to produce -- organic red grape, organic black cumin, organic pumpkin seed, organic red raspberry and organic cranberry seed.

-- Be taken to a tranquil place with Intelligent Nutrients Certified Organic Innercalm(TM) - Wind Down Aroma (C72206), a blend of soothing Sweet Orange, White Grapefruit and Mandarin with Neroil and Petitgrain. This multi-purpose aroma can be used to scent skin and hair, aid against jet lag or be added to an unscented massage oil.

-- The Intelligent Nutrients Lip Delivery Nutrition(TM) Duo (C72202) conditions and heals dry lips with nurturing antioxidants, certified by the USDA, it contains all natural ingredients including Beeswax and Coconut, Sunflower Seed and Palm Kernel Seed Oils. It's a nutritious way to smooth, soften and hydrate lips.

-- Complement lip nutrition with Intelligent Nutrients Anti-Aging Skincare range which includes the Anti-Aging Cleanser with Organic Washcloth (C72203), Anti-Aging Mist and Anti-Aging Serum Duo (C72204) and Anti-Aging Moisture (C72205). The USDA Certified Organic formula restores and protects with antioxidants, plant sterols, fatty acids and essential oils to help prevent aging and inflammation. These products work together to maintain a harmonious balance of moisture for radiant, healthy skin.

-- Looking for a hair product that helps smooth, soften and protects damaged or dry hair, then Intelligent Nutrients Hair and Scalp Treatment Oil (C72207), uses a plant-based blend of Oatmeal and other non-toxic plant emollients to help spread the intensely hydrating formula. Jojoba, Coffee and Palm Kernel oils are blended with the antioxidant-rich Intellimune Seed Oil Complex to add softness and sheen, reduce frizz and help detangle. It is safe for color-treated hair.

Show dates and times (CDT) for the full launch of the show series on ShopNBC:

-- Friday, May 29th at 9am and 8pm with ShopNBC hosts Lynne Schacher and Kendy Kloepher, respectively, with special on-air guest Christin Ament of Intelligent Nutrients.

-- Saturday, May 30th at 9am and 5pm with ShopNBC hosts Libby Floyd and Sarah Anderson, respectively, with special on-air guest Christin Ament of Intelligent Nutrients.

About ShopNBC

ShopNBC is a multi-channel electronic retailer operating with a premium lifestyle brand. The shopping network reaches 73 million homes in the United States via cable and satellite television: DISH Network channels 134 and 228; DIRECTV channel 316. Programming is also streamed live on the web at http://www.ShopNBC.tv. Its companion Internet site, http://www.ShopNBC.com, is recognized as a top e-commerce site. ShopNBC is owned and operated by ValueVision Media (NASDAQ: VVTV).

Note to Editors:

www.intelligentnutrients.com

Horst M. Rechelbacher, Austrian born founder of Aveda and active environmentalist, launched certified organic health & beauty brand Intelligent Nutrients in June 2008. In 1978, Horst founded Aveda Corporation, a global plant-based cosmetic company. Nearly two decades later, he sold Aveda to Estee Lauder but remained a consultant until March 2003. Afterwards, he focused on his new product paradigm, Intelligent Nutrients, a health and beauty product company, utilizing 100% food-based and organic certified ingredients.

Horst was voted one of the most notable Austrians living in America by the Austrian press, along with Arnold Schwarzenegger and Wolfgang Puck. Vanity Fair magazine voted Horst as one of the most influential environmentalists in the U.S. in 1995 and again in 2005. Horst is one of the three original founders of Business for Social Responsibility, which promotes the idea that businesses have the greatest responsibility and opportunity to provide sustainability to all living species. In 2004, he became a founding member of the Organic Center for Education, Research and Promotion, and the beauty industry awarded him the Lifetime Achievement Award. In 2007, the International Congress of Esthetics and Spa presented Horst with the Crystal Award, and he received the Rachel Carson Award for a Lifetime Commitment to Environmental Ethics & Integrity. Later that year, the Spa & Salon Professional Association Incorporated honored him as an Industry Innovator & Legend for his lifetime contribution to the cosmetology industry.

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